Posts Tagged ‘business’

Optimizing your website and marketing online can be a time consuming and exhausting process, especially for a beginner. Some people hire SEO expert to help them with their effort, but that might not be an option if your budget is tight. SEO and internet marketing is not as hard as it looks if you break down your effort into several steps so you can see your progress and know what else to do. This article discusses seven steps to start doing your own SEO and internet marketing.

The first step is setting up your website. It is the central point of your online marketing. Buy your own domain and hosting space. Your own domain will make your website look more professional and your SEO ranking higher. You can hire someone to do it for you, or you can set it up yourself.

Start simple. Use website template and design that is easy to install and navigate. Although fancy websites look interesting, many readers actually prefer simple but informative website. Put in the most basic information about your products and company. Write your shop or service policy as clearly as possible. It is best if you add a Frequently Asked Question section on your website. Do not forget to put in your contact info so that readers can reach you. It is preferable to put in your phone number aside from email address. Some people prefer to speak directly to someone rather than using email.

People like pictures. Pictures can be the selling point of your products, especially since your customers cannot touch or see the items directly. Your photos need to look professional and interesting. If you cannot do it yourself, you may need to hire a photographer. Upload these pictures to your website and insert them between content.

Now you can start optimizing your website via SEO. First, make sure your website is searchable on search engines. You might need to submit your website address to some search engines to speed up the process. Then you should edit your header and title to include relevant keywords that describe your website content and your products. You also need to add these keywords to your content. Avoid keyword stuffing as this is frowned upon by search engines, so only use trustworthy Internet marketing practices.

Next step is signing up on social networking sites. Facebook and Twitter are easy to use and are very popular. Create your personal page on Facebook, then create separate fan page or business page for your business. Same with your website, you need to provide basic information and make your pages look as interesting as possible. Insert “like” or “share” buttons on your website to make it easier for your customer to be your “fan”.

Invite people that you know at first: your friends, family, coworkers, acquaintance or anyone on your friend list. Ask them to spread the news to their friends. Interact with them by posting updates, sale, special offer, or other things. It is important to answer their question and build relationship with them.

The last step in SEO and internet marketing is to advertise your website or business. There are many places to advertise online. You can directly place your ads on certain websites. You can also use Google Adwords or Facebook Ads.

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Some people consider SEO and internet marketing to be an art, but it is actually more of a science. It just needs a systematic approach and there are things that can be done on a daily basis to generate more traffic and buzz about a website, brand or product. Requiring some direction, experience and a set of tools, it’s just like building anything else.

SEO Basics: Keeping visitors happy and adding more visitors is what SEO is all about. For this purpose, it’s a lot better to be an expert on whatever the website is all about, rather than be some kind of SEO whizkid. Other than that, all that really needs be done is to use the right kind of platform like WordPress for a blog or joomla as a CMS. Make sure to read Google’s webmaster section tips and guidelines for optimization.

Keyword Tools: The first thing that any SEO campaign needs is a list of relevant keywords to work with. Everything that comes after that is based on one of the keywords in the list, so it is of utmost importance to do this the right way. The best keywords are those which have high query volumes and are being consistently bid on by the site’s potential competitors.

As an expert in the field, it’s not hard to know what keywords are important for SEO. But there are better ways to do it in a scientific manner, using keyword generation tools. The Google Adwords tool is by far the best of the lot, but others like SpyFu and Wordstream work just as well.

Onsite Optimization: This part begins with associating each page with a keyword and doing the necessary bit to improve said association. This means adding the keyword onto page titles and URL’s. Ensure that keywords added into page content do not break the narrative or muddy the message of the page. Best way is to create entirely new landing pages, fully optimized for each keyword.

Using the right CMS and/or blog platform helps for including the keywords in all the right places, not to mention the ease of creating an internal linking structure with a good hierarchy, which is a good strategy for all Internet marketing practices. Design modification to enlarge fonts and optimize graphics can help the user experience and page loading speed. So does tweaking back-end scripts and shifting to a more powerful web server.

Link Building: Search algorithms give a lot of importance to incoming links to a page and website. A link building campaign’s main task is to find and establish relations with relevant and important websites. Unless the webmaster is aware of how to work out three-way link deals and sitewide link partnerships, it’s best that a link building campaign be managed by a professional.

Analytics: Very important to have powerful analytics that can take raw logs and offer comprehensive analytical data. This includes keywords, referring source, landing pages, time spent, visitor demographics and clickthru data for banner and text ads. This data is what tells webmasters what is working and what visitors seem to like more. Provides room for doing more of what works and shows which sections need improvement.

In summary, SEO and internet marketing is not some secret recipe. But like everything else on the internet, there are ways to make it easier and tools and software that can be used. Other than that, it’s just plain hard work and talent, not to mention a useful product and/or service.

The top search marketing firm in Canada specializes in a wide spectrum of SEO Toronto, social media, and Internet marketing strategies. These services are offered readily across the nation, such as Montreal SEO, with offices also located in Toronto, Ottawa, London, Calgary, and Quebec.