Posts Tagged ‘finance’

Most people are familiar with email viruses and the need for protecting a personal computer against infection. But what are you doing to ensure the safety and security of your website? Most often, business owners leave this side of things up to their web designers and web hosting company. But how do you know that what they are doing is enough to protect your website and business? Let’s look at a few basic things regarding web hosting security that you need to know about.

What Cyber Criminals Are Doing

Hackers and cyber criminals really don’t have a conscience; they aren’t worried that they may be destroying your business or livelihood. Sometimes it is just a game to them to see if they can access and destroy the information held on your website. Other times, they may be after your customer data or business information so they can commit fraud and make online purchases with your customers’ credit cards. They do this by planting malicious code into your website. This code can then run undetected while they harvest the information they want. This is usually referred to as spyware, malware, trojan horses and key loggers. If your website is not protected against these programs, you could find yourself becoming a virtual victim to these hackers.

What Part Does Your Web Hosting Provider Play?

Many business owners will tell you that while they have some basic knowledge about combating spyware and malware, they do not have the time to keep up to date with all the latest information. This is understandable. You have a business to run which involves keeping customers happy. However, you can never afford to just ignore the problem. One of your best options is to make sure that your web hosting providers are the experts. Check with them regarding what protection methods they have on the servers to ensure your website’s security. Make sure that the programs they are using are verified in the computer industry and that they are run on a basis where they receive regular daily updates.

Protecting Your Website Content

The most common way that information is uploaded onto a website is through FTP, also known as File Transfer Protocol. While this is the most widely used method of uploading information, it is not particularly secure. Hackers can intercept the transfer, and add, delete or change information. They then send it on its way to your website without you even being aware of it. They could put malicious code into the content which could capture your business or company details, depending on the nature of your site. Even the content of your website is valuable. No doubt you took many hours to write it so you will want to protect it. A more secure way of transferring information is known as SFTP. It is a similar protocol to FTP except that it has added security features so the transfer cannot be accessed by hackers as easily.

Protecting Your Customers’ Information

If you have an e-commerce site, it is absolutely essential that you make use of SSL to protect your customer information. SSL is known as Secure Sockets Layer. What this does is encode and hide information such as customers’ credit card numbers, customers’ billing addresses and other pertinent information. If you do not have this in place on your website, you are leaving your customers vulnerable to identity theft and credit card fraud. Hackers are pretty efficient when it comes to getting their hands on that information if it is not encoded. They could be making purchases online and using your customers’ credit cards long before they become aware of it. If you run an e-commerce site, make sure that your hosting provider has SSL. In addition, they should be able to provide you with an SSL certificate which you can place on your website to show customers you have a secure website for them to transact on.

How Diligent Is Your Hosting Provider About Website Security?

Any good web hosting provider will know how essential it is to have good security. Hackers are constantly coming up with creative new ways to access your website information and send out viruses. No hosting provider can afford to be anything but proactive in their approach to combating cyber criminals. If when speaking to your hosting provider, you get the impression that they are not terribly concerned about keeping up-to-date security measures then it is time to look around for another hosting provider. They should be the experts and able to provide you with the latest protection available.

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Understanding What Affiliate Marketing Is And How You Can Benefit

Affiliate Marketing is a commonly known term used to portray the promoting of online businesses by the means of affiliate programs and the promotion of these products on business sites and it dates back to the mid 90′s.By doing this the business owner pays the affiliate (also known as the publisher) a decided percentage of commission based on the amount of business their website brings the merchant company. Some businesses such as Clickbank, Paydotcom and Shareasale typically have set percentage rates for affiliates which can be up to 75% for some products. Some consider affiliate marketing to be a form of revenue sharing or another term regularly used is commission based advertising.

In the early days of affiliate marketing, it was associated as another variety of network marketing or multi-level marketing (MLM) and as a product of this misconception allot of online businesses made the decision to use the term performance marketing to steer clear of any relationship to affiliate marketing. This was also a predicament for affiliates as well, individuals had a inclination to look down on everything that even seemed like multi-level marketing.

Over time and with much diligence from those that are now recognized as super affiliates it has turned out to be the most cost effective way for merchants to market their products or services online as it is very efficient in the fact that the affiliate has to do all the work to make the sale. So as a result of this, many online companies especially those that embraced this form of marketing in the beginning owe a tremendous amount to affiliate marketing as a perfect example just take a look at amazon.com and the way it has become the done thing for online businesses to include affiliate marketing in many of their internet goals to promote their products or services.

The Benefits Of Affiliate Marketing

The belief of revenue sharing has been around for some time, long before the internet. But the idea of affiliate marketing has taken it to new levels, and become a primary form of advertising and drawing in business for all types of e-commerce. Internet merchants find affiliate marketing very well advantageous due to the actuality that it presents little to no risk both for the business and the affiliate. The way it works is that the affiliate makes a manner of payment or fixed amount based on the number of sales the affiliate brings to the merchant, either through on-line links on the affiliates website ” or through email, blogs, rss feeds and many other kinds of on-line communication.

Some merchants (only about 1% of affiliate marketing) use a CPC commission plan but this is now starting to grow as a viable form of money generation from main stream affiliates by using the CPA marketing networks, which simply means that the affiliate earns some form of commission every time a internet searcher clicks on an advert on their site or when you send out an email with a affiliate link.

Nonetheless in the past and mainly due to the countless “blackhatters”and “fraudsters” on the internet that were taking benefit of this procedure by way of creating such stuff as (ad-ware, sending spam, or useless indexing sites) this mode of reimbursement is now allot more regulated and even to the degree of having IP addresses tracked and accounts canceled if you are generating what is considered as a fraudulent clicks and for many in the past this form of advertising had become too risky for merchants to use.

What Are Some Of The Distinctive Forms of Affiliate Marketing

There are a few various ways that an online marketer can make commissions online. Firstly you ought to decide which of these is suitable for you and your website theme and then join the merchant affiliate program this is so any payment can be established through any referrals from your money site to the merchant, Here are various methods that are at this time utilized online these days, nonetheless you need to read the terms and conditions of all affiliate program you wish to join.

1) Pay Per Click Marketing is in simple terms a strategy of showing advertisements on your affiliate site and you are paid when a client clicks on that website affiliate link.

2) Emailing your subscriber lists sending legit emails to your website opt-ins with your affiliate link attached “Definitely NOT Spam” make sure you study the Terms Of Service of the affiliate program or vendor before doing this.

3) CPA Marketing when a person registers with a certain site, be it for a newsletter or subscription, free offers from other companies are represented and advertised.

4) Clickbank, Shareasale, Paydotcom are all affiliate marketing networks they have many thousands of products for you to select from as well as being free to join. Some programs even boast multi-tier or what is called a recurring commission structure set up.

Hopefully our article has assisted you to comprehend more about affiliate marketing and we would like to wish you well in all of your undertakings online.

Before you start any internet business, make sure you read Ron Cripps excellent articles on affiliate marketing and creating a profitable internet business. Free reports and software downloads available. You are welcome to reprint this article – but get your own unique content version here.