Posts Tagged ‘advertising’

 

If you take a look on the internet, you will see it is filled with video, which can be a great opportunity to use video as a marketing tool. Below are some easy yet useful tips that you can use. 

Your sole aim with video marketing is to get traffic to your website or blog. Your video needs to have lots of exposure in order for it to be effective and for you to achieve your goal. You are not trying to reach any random people, you are working to reach a specific group. The best way to achieve this is to create a video that is attention grabbing and relevant to your target audience. You’ll have to think out of the box to actually get such videos up and running but the efforts will really pay off in the long run if you do something different. There is always the chance of the video being passed on to many others, which is a bonus of video marketing. You could make an eye catching, effective video, and as a result, millions of people are watching it from all over the world. Make the best of your video by creating something that your viewers want to talk about and spread around. For example, if you make a video on personal training, you can find some amazing success stories and create a video with those to post on a video sharing website. The response you receive from an attention grabbing video will be so much more than other videos. You can come up with lots of ways to create a video that people will watch and want to share with others. Do your own research and see what kind of information would be appealing to your target audience and if it has that ‘awe’ factor to it. You will want to work hard to get better at making videos to start to see more traffic coming through, and more people will share your videos.

It may take time to fully be able to apply this concept, and it is well worth it in the end.

Due to the abundance of information on the internet, make sure your site is equipped with a video site map for better rankings and easier searches. The search engines use keywords to find your videos, so make sure your links are equipped with targeted keywords in your anchor text. Search engines have advanced greatly and they use sitemaps to ensure accurate and reliable results. A quick way to give the search engines access to your videos is through a video site map.

Video watermarks are tremendously important for several reasons, but just remember you need to have them on your videos. You should show your site’s URL throughout the video, so that your viewers get a clear idea about what you’re promoting. Don’t worry about if it’s hard, or not – it is easy to do with your video editor software. Watermarking your videos with your URL makes more sense than with your logo, because the purpose of your video is to drive targeted traffic to your site. People generally don’t care who’s behind the video (you), so just stick to the facts and you’ll do better. Watermarking may not sound high-tech or exciting, but it will make a difference in the amount of traffic going to your site. 

Video marketing is an ideal way to bring in a specific group to your site at no cost to you, or them.

Learn more about Affiliate Movie Profits and Check out my full and honest Affiliate Movie Profits Review.

 

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Optimizing your website and marketing online can be a time consuming and exhausting process, especially for a beginner. Some people hire SEO expert to help them with their effort, but that might not be an option if your budget is tight. SEO and internet marketing is not as hard as it looks if you break down your effort into several steps so you can see your progress and know what else to do. This article discusses seven steps to start doing your own SEO and internet marketing.

The first step is setting up your website. It is the central point of your online marketing. Buy your own domain and hosting space. Your own domain will make your website look more professional and your SEO ranking higher. You can hire someone to do it for you, or you can set it up yourself.

Start simple. Use website template and design that is easy to install and navigate. Although fancy websites look interesting, many readers actually prefer simple but informative website. Put in the most basic information about your products and company. Write your shop or service policy as clearly as possible. It is best if you add a Frequently Asked Question section on your website. Do not forget to put in your contact info so that readers can reach you. It is preferable to put in your phone number aside from email address. Some people prefer to speak directly to someone rather than using email.

People like pictures. Pictures can be the selling point of your products, especially since your customers cannot touch or see the items directly. Your photos need to look professional and interesting. If you cannot do it yourself, you may need to hire a photographer. Upload these pictures to your website and insert them between content.

Now you can start optimizing your website via SEO. First, make sure your website is searchable on search engines. You might need to submit your website address to some search engines to speed up the process. Then you should edit your header and title to include relevant keywords that describe your website content and your products. You also need to add these keywords to your content. Avoid keyword stuffing as this is frowned upon by search engines, so only use trustworthy Internet marketing practices.

Next step is signing up on social networking sites. Facebook and Twitter are easy to use and are very popular. Create your personal page on Facebook, then create separate fan page or business page for your business. Same with your website, you need to provide basic information and make your pages look as interesting as possible. Insert “like” or “share” buttons on your website to make it easier for your customer to be your “fan”.

Invite people that you know at first: your friends, family, coworkers, acquaintance or anyone on your friend list. Ask them to spread the news to their friends. Interact with them by posting updates, sale, special offer, or other things. It is important to answer their question and build relationship with them.

The last step in SEO and internet marketing is to advertise your website or business. There are many places to advertise online. You can directly place your ads on certain websites. You can also use Google Adwords or Facebook Ads.

Consult the top search and social media marketing firm in Canada for more advice on Montreal SEO as well as other web-based processes. Our panel of experts have diverse expertise in a wide array of SEO Toronto strategies.