Web design - seo

Ever since social advertising theory was conceptualized through Kotler and Zaltzmann, various government agencies have began launching public campaigns using social marketing strategies. Furthermore, NGOS and educational institutions have created their social marketing strategies that would primarily influence action to a targeted segment of the population.

One of the most common practice by organizations and institutions nowadays is to launch a massive campaign for awareness of a certain health condition such as AIDS or even breast cancer which has claimed millions of lives. AVON, the renowned cosmetics store, has tied up its promotions with breast cancer attention. In the same manner, there have been numerous marathons launched to profit patients of cancer or other terminal diseases.

Social marketing strategies are similar to the marketing strategy. A number of concepts and ideas do come from marketing theories and the four or five elements found in the marketing mix. The advertising mix elements often contained in social marketing strategies tend to be product, price, place and promotion. More or less, interpersonal marketing strategies include one more element that suits a given campaign. One of the most essential considerations made in creating social marketing strategies is establishing the objective.

There has to be a very specific goal that must be communicated to the public. For instance, a campaign on breast cancer may utilize all of the marketing mix to create powerful social marketing strategies. These details illustrate a type of social marketing strategies that are often used for breast cancer campaigns.

Normally, the main goal in creating social marketing strategies is awareness after which prevention. In the case of cancer of the breast campaign, a common strategy would be convincing ladies of a certain age to have a mammogram and doing monthly self breast exams. This is the actual product behind social advertising strategies. As for the price, the public is given a warning of how costly cancer of the breast can be for a person.

Promotions are done by launching community campaigns that gives free screening to a target audience so women would actually feel the importance of such. Additional elements in social marketing strategies for health campaign are partnerships with health institutions like clinics and hospitals. The P for public is the most important element since they are the target. Briefly, social marketing strategies help agencies to promote wellness and healthy lifestyle.

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