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Case Study – A New Rock band Debut.

Godfathers of Love “In love we trust” – Debut Release UR Peace

Video debut “UR Peace” -  Directed by Michael Haldane / Sound by GoL + Dj Khalil(yep the genius behind several Eminem tracks)

UR Peace – Godfathers of love New Release

It isn’t often that I hear something poppy that I like enough to actually discuss on any level that might seem intelligent to others, no need to become absurdly stoned just to catch the deeper meaning in the lyrics of a song you happen to feel drawn to listen to more than most. Is it the cool guitar audios, is it the catchy lyrics, is it something in the music itself that just seems to resonate well, I’m only guessing to what it is, but I’ll leave this to someone with more refined hearing and a deeper grasp on composing real music.

The issue of starting to promote music from an unknown brand/band.

What do you do when your brand has no innate value attached to it in the real world.

Create Value.

1. Develop a hands-on, visceral approach campaign, people love being entertained, people love not having to think hard unless necessary, music is not necessary, simple is good, simple is the new black, its also the old black, hey.

2. There are many channels to deliver music on; word-of-mouth is viral, the web is very viral, social media, is super viral.

3. Your brand is your friend, simple is good, it wins. Use it shamelessly, path of least resistance, acceptance of brand is essential in building trust. Trust is super-viral.

4. If the brand/product/service has recognizable value, attach this value to everything. Let people know the good, up front.  Simple.

5. Share, Share, Share, Post everywhere, post anything, as long as it is a consistent-inconsistency. Got Media, pics, photos, bios, contacts with bignames, use it all. Videos? Tag your videos with power-keywords, longtail keywords, easy targets, get traffic rolling, brand recognization can virally delivery tons of highly intentional traffic to your website.

And when your delivery goes viral, relax, watch the stats, maintain. Your done, for now! Rinse, and repeat the process where your own rare and special common sense dictates, this is not rocket science, and you realize that now certainly!

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