Archive for the ‘Social Media’ Category

Ever since social advertising theory was conceptualized through Kotler and Zaltzmann, various government agencies have began launching public campaigns using social marketing strategies. Furthermore, NGOS and educational institutions have created their social marketing strategies that would primarily influence action to a targeted segment of the population.

One of the most common practice by organizations and institutions nowadays is to launch a massive campaign for awareness of a certain health condition such as AIDS or even breast cancer which has claimed millions of lives. AVON, the renowned cosmetics store, has tied up its promotions with breast cancer attention. In the same manner, there have been numerous marathons launched to profit patients of cancer or other terminal diseases.

Social marketing strategies are similar to the marketing strategy. A number of concepts and ideas do come from marketing theories and the four or five elements found in the marketing mix. The advertising mix elements often contained in social marketing strategies tend to be product, price, place and promotion. More or less, interpersonal marketing strategies include one more element that suits a given campaign. One of the most essential considerations made in creating social marketing strategies is establishing the objective.

There has to be a very specific goal that must be communicated to the public. For instance, a campaign on breast cancer may utilize all of the marketing mix to create powerful social marketing strategies. These details illustrate a type of social marketing strategies that are often used for breast cancer campaigns.

Normally, the main goal in creating social marketing strategies is awareness after which prevention. In the case of cancer of the breast campaign, a common strategy would be convincing ladies of a certain age to have a mammogram and doing monthly self breast exams. This is the actual product behind social advertising strategies. As for the price, the public is given a warning of how costly cancer of the breast can be for a person.

Promotions are done by launching community campaigns that gives free screening to a target audience so women would actually feel the importance of such. Additional elements in social marketing strategies for health campaign are partnerships with health institutions like clinics and hospitals. The P for public is the most important element since they are the target. Briefly, social marketing strategies help agencies to promote wellness and healthy lifestyle.

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If you take a look on the internet, you will see it is filled with video, which can be a great opportunity to use video as a marketing tool. Below are some easy yet useful tips that you can use. 

Your sole aim with video marketing is to get traffic to your website or blog. Your video needs to have lots of exposure in order for it to be effective and for you to achieve your goal. You are not trying to reach any random people, you are working to reach a specific group. The best way to achieve this is to create a video that is attention grabbing and relevant to your target audience. You’ll have to think out of the box to actually get such videos up and running but the efforts will really pay off in the long run if you do something different. There is always the chance of the video being passed on to many others, which is a bonus of video marketing. You could make an eye catching, effective video, and as a result, millions of people are watching it from all over the world. Make the best of your video by creating something that your viewers want to talk about and spread around. For example, if you make a video on personal training, you can find some amazing success stories and create a video with those to post on a video sharing website. The response you receive from an attention grabbing video will be so much more than other videos. You can come up with lots of ways to create a video that people will watch and want to share with others. Do your own research and see what kind of information would be appealing to your target audience and if it has that ‘awe’ factor to it. You will want to work hard to get better at making videos to start to see more traffic coming through, and more people will share your videos.

It may take time to fully be able to apply this concept, and it is well worth it in the end.

Due to the abundance of information on the internet, make sure your site is equipped with a video site map for better rankings and easier searches. The search engines use keywords to find your videos, so make sure your links are equipped with targeted keywords in your anchor text. Search engines have advanced greatly and they use sitemaps to ensure accurate and reliable results. A quick way to give the search engines access to your videos is through a video site map.

Video watermarks are tremendously important for several reasons, but just remember you need to have them on your videos. You should show your site’s URL throughout the video, so that your viewers get a clear idea about what you’re promoting. Don’t worry about if it’s hard, or not – it is easy to do with your video editor software. Watermarking your videos with your URL makes more sense than with your logo, because the purpose of your video is to drive targeted traffic to your site. People generally don’t care who’s behind the video (you), so just stick to the facts and you’ll do better. Watermarking may not sound high-tech or exciting, but it will make a difference in the amount of traffic going to your site. 

Video marketing is an ideal way to bring in a specific group to your site at no cost to you, or them.

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